The first platform to connect advertisers to live-streamers. Instantly.
Advertisers, eSports is an excellent promotional avenue that's gaining momentum.
eSports is new
eSports, or competitive gaming, has seen explosive growth since the late 2000's. Tuning in to watch video games broadcasted live is the next big thing.
It's growing quickly
According to the Newzoo Global eSports Market Report, the global eSports economy is projected to grow 41% to $696 million in 2017.1
The viewers are ultra-engaged
In 2016, eSports livestreaming site Twitch had more than 100 million monthly unique users. Throughout all of 2016, Twitch users watched 292 billion minutes of content.2
eSports advertising is now accessible
In the past, advertisers haven't been able to meaningfully reach eSports audiences with banner ads. Sailstream offers the ability to serve your ads to all of our streamers and gather metrics in the process. Easy as pie.
In fact, you'll be craving pie after you see how sweet our platform is.
Advertisers are missing out on reaching this previously untargetable audience.
“There is a huge opportunity for marketers right now in eSports. This passion point has an audience of incredibly engaged fans, many of which (for millennials and gen Z in particular) can be challenging to reach through traditional media channels.”
Many people wrongly believe that eSports viewers make an undesirable target market.
In reality, recent research by Mindshare NA found that eSports fans are quite the diverse group:
- 65% of fans are millennials (18 - 34 years old)
- Women comprise 38% of the eSports fanbase
- 60% of the fanbase is between 25 and 39 years old
The income demographics are even more fascinating:
- 43% of fans have a yearly household income of above $73,000
- 31% of those in the fanbase have a household income of $90,000 or higher per year
If you need even more proof, refer to this article in Adweek:
“And the crowds are living online. For many brands, esports may feel like uncharted territory, but savvy marketers are taking advantage of the chance to reach such an engaged audience at scale.”