How are impressions determined?Impressions equal the number of viewers currently watching the stream on which your ad appears. We use the live stream data to estimate impressions for ad views. It is important to note that impressions recorded are not unique.
Imagine the following scenario: a streamer has 10 concurrent viewers. Your ad plays 4 times on their stream over the course of an hour. During that hour, your campaign will have accumulated 40 impressions (10 concurrent viewers * 4 instances).
As an advertiser, your metrics dashboard reports (and allows you to download) detailed metrics data, such as unique viewers over time as well as hourly and daily summaries of viewership.
How is pricing determined?Pricing is determined from a set CPM rate plus any additional targeting you select. The base CPM rate is the cost per thousand impressions of a base campaign. Choosing to add additional targeting parameters will increase the CPM cost of the campaign.
What about ad-blockers?Your ads are embedded in the video data of the stream which means they cannot be blocked with ad-blockers.
What happens if my campaign ends before the allocated impressions are reached?Sailstream will attempt to fulfill all the impressions on your campaign. However, it is possible that this will not happen. If all of the impressions on your campaign are not met, we will send you an email notifying you and giving you several options including extending the campaign ("rollover") for an additional 7 days to complete the remaining impressions.
Can I choose what ads show up?Sailstream will always approve all campaigns before they reach your stream, but you do not have individual control over what ads will appear on your stream.
Are there any requirements for streamers?For receiving ads, the streamer must meet the following two requirements:
-Must have greater than 500 followers on their channel.
-Must have 25 or more concurrent live viewers in the current stream.