Advertising Guidelines

Our advertising guidelines dictate the rules regarding campaigns that you submit to us. We strive to make the process as simple as possible, but if you have a question please feel free to contact us.

Throughout this guide, we frequently use the terms 'campaign(s)' and 'advertisement(s)'. On Sailstream, a campaign refers to an entire advertising campaign while an advertisement refers to the actual advertising content within a campaign.

Creating a Campaign
Allow Mature

Some streamers are tagged as having potentially mature content: generally, this can mean adult language or references, but may vary from very mild to very extreme.

This checkbox allows you to notify us whether you are comfortable with your advertisement running on a stream that has been tagged as having mature content.

If you choose to leave this checked (meaning that you're comfortable with allowing your campaign on mature streams), your campaign will reach the greatest possible audience. Obviously, unchecking this reduces the potential streams that your campaign will be shown on.

Campaign Type

There is currently only one campaign type, but we have more in the works -- stay tuned.


The standard campaign: runs an image on the stream.

An image campaign is probably what you're used to, if you've seen ads on eSports streams. Your image will display on stream in a 5:16 aspect ratio. You may upload multiple advertisements for each campaign.

Where your image displays is up to the streamer: they are able to designate the region of their screen where advertisements appear.

Your image will display on stream for 10 full seconds before your advertisement fades out and changes to another campaign. The is the standard for all image campaigns, regardless of how the campaign is targeted.

Campaign Targeting

There are many options through which you can target your campaign. These incude by individual streamer, number of followers, language, and location. Using a combination of these targeting parameters allows you to refine on what streams your campaign will appear.

You can add multiple target groups for each advertisement that you upload. An advertisement will only appear on stream should every parameter in a given target group be met.

Campaign Budget

You must pay for your campaign before it can run on stream. The impressions your campaign receives modifies your campaign's budget. You may choose to either price your campaign by impressions or by a (lifetime/daily) budget.

Additionally, you must select the start and end days of your campaign. It is your responsibility to select a reasonable running time for your campaign. If for example you choose to run an intraday campaign (starting and ending on the same day), and choose 100,000,000 impressions, this is obviously unrealistic.

Finally, we do not make any guarantees that your campaign will complete all impressions within the timeframe you specify, or at all. This is because the volume of available streaming inventory on which we can place advertisements is constantly fluctuating and many streamers do not maintain a strict streaming schedule. Should your realistic campaign not complete within the specified timeframe, you will be given a set of choices: extend your campaign or request a refund of the unspent funds.

Image Configuration

If you are running any type of image campaign, you must upload an advertisement that will be shown on stream. The image you upload will be cropped and resized to 1280px x 400px and will display on stream in the same 5:16 aspect ratio as displayed in the campaign creation preview window.

Requirements for the advertisement content are covered below.

Campaign Payment

Initially, your payment method is authorized to ensure that it is valid. This authorization places a hold on the funds in your account, for the total amount of the campaign.
If the authorization is unsuccessful, you must retry your payment method or pay using another method.

If the authorization is successful, your campaign is sent to Sailstream for approval.
If the campaign is rejected, the authorization will be released and the funds will be returned to your account. If it is approved, then your payment is submitted for settlement. This will initiate the transfer of the authorized funds to Sailstream.

If submitting the charge is successful, your campaign will begin on the start date you selected. If it is not successful, you must retry your payment method or pay using another method.

Finally, you may not archive or cancel the campaign after it is approved.

Content Policy

We review and approve/reject every single campaign to ensure that it is appropriate and complies with our content policy. It is important to note that we reserve the right to deny a campaign at any time and for any reason, even if it complies with our content policy. Additionally, we will retain the advertisements you upload after the campaign has been completed and they may be used in determining the approval/rejection decision of future advertisements. We may also ban you should you repeatedly create campaigns that are rejected.

In general, use your best judgement when determining if the content of an advertisement is appropriate.

Your campaign will be rejected if it contains references to or products with any of the following attributes:

  • Illegal products/services
  • Prescription or recreational drugs
  • Tobacco products
  • Weapons
  • Adult content, products, or services
  • Defamatory statements or content
  • Discriminatory content
  • Content directed at an individual
  • Misleading content
  • Content infringing on intellectual property
  • Links leading to unassociated content
  • Links leading to viruses/spyware/malware/trackers
  • Dynamic/auto-shortened links
  • Shocking content
  • Disrespectful content
  • Profanity
  • Credit cards/loans/financially-regulated content
  • Animated advertisement image
  • Low quality/illegible advertisement image
  • Incorrect spelling or grammar
  • Content without purpose
  • Disruptive or controversial content

Campaign Approval

If your campaign meets the content policy, expect your campaign to be approved promptly. If we have further questions about your identity or the content of your campaign, we may contact you to request additional information.

We strive to approve/reject campaigns immediately. However, there may be times when we are overwhelmed with new campaigns. If we aren't able to approve your campaign until after your scheduled start date, Sailstream will automatically add time to your campaign to make up for the lost time before it was approved. Specifically, if the campaign isn't approved by 12PM (noon) pacific time on the scheduled start date, we will add one day to the end date for each day we are late in approving your campaign.

Streaming Guidelines

Our streaming guidelines define what is acceptable for streamers on Sailstream. We strive to make the process as simple as possible, but if you have a question please feel free to contact us.


Twitch allows you to specify if your stream is designated for mature audiences. We highly recommend that you have this option enabled if your stream frequently includes profanity or other adult content.